Coaching
Tips
How
Behavioural Coaching is Being Used Today:
During
the years of conducting our coach training and certification
courses, we have tracked the ongoing development of Behavioural
Coaching (BC). Some of the major areas where we have trained
coaches to successfully work/specialize in include: executive
coaching (CEO’s), transformational leadership coaching,
coaching female
executives, coaching in education, business
coaching, cross-cultural coaching, sales coaching, coaching
in the health care industry and personal coaching.
Executive
Coaching
Coaching
for leadership development occurs with selected executives,
senior managers and teams or as part of a company-wide coaching
initiative. Coaches, both internal and external, are also
contracted to work within a specific business unit or with
individual referrals. Some areas of leadership
coaching include: leaders in transition, new hires, high
potential individuals being ‘groomed” for promotion,
individuals in new positions, management competencies to complement
technical expertise, developing and communicating
a strategic vision, strategic planning, culture change,
ambassadorship, leading executive teams, overcoming isolation
and interpersonal skills such as communication and dealing
effectively with colleagues and with power.
Business
Coaching
Business
coaches work with small to medium enterprises to develop and
grow the business. Coaching entrepreneurs, start-ups, mergers
and developing a business in order to sell it are some of
the more common areas of business coaching. Within these broad
categories, Behavioural
Coaches, who usually have a background in small business,
coach for business or strategic planning, developing and growing
the market, staff relations, networking, life balance, time
management and partnership conflicts.
Transformational
leadership
Coaching
leaders for transformational changes involves changing the
very way they think, increasing their ability to deal better
with ambiguity and be
more creative and reflective. It effects change in what
the leader knows and enhances their ability to step back and
reflect on assumptions previously taken for granted. These
may be about culture, values, the self, organizational objectives
and vision.
Some documented
benefits of leadership coaching include: enhanced ability
to develop and foster trust; increased accountability within
the organization; developing and maintaining more satisfactory
relationships with the Board, shareholders and employees;
enhanced credibility and influence as an ambassador; increased
ability to align others to the company’s vision and
mission; successful change management projects; enhanced managerial
competencies; a growth in self-responsibility in self and
others; developing a culture that truly values learning and
development.
Skiffington
and Zeus
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